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Case Study

How We Took Basildon ACR from Poor SEO to Page 1 Rankings — and Built Their Entire Digital Presence from Scratch

Full website redesign + ongoing SEO management for a UK air conditioning specialist — from struggling online to dominating local search.

WordPressWooCommerceLocal SEOOngoing Management

The Challenge

When Basildon ACR came to us in 2024, they had a website that wasn't working. Poor SEO, weak design, no local visibility and competitors outranking them for every important search term in their market.

Problems We Found

  • Poor SEO across all key pages
  • Weak website design losing customers
  • Zero page 1 rankings for local terms
  • No trade account system
  • Losing enquiries to competitors daily

What Needed to Change

  • Complete website redesign from the ground up
  • Full product catalogue with brand and category pages
  • Local SEO to rank across their service areas
  • Trade login and account system for B2B customers
  • A long-term SEO management plan to stay on top

What We Did

A complete rebuild — website, catalogue, SEO, and ongoing management — all under one roof.

🌐

Complete Website Redesign

Full WordPress + WooCommerce rebuild from scratch — mobile-first responsive design, SSL, security, and hosting setup included.

🗂️

Multi-Category Product Catalogue

Structured product catalogue covering Wall Mount, Floor Mount, Ceiling Cassette, Multi Split, Ducted, and VRF systems — easy to browse and buy.

🏷️

10+ Brand Pages

Dedicated brand pages for Daikin, Mitsubishi, Samsung, Toshiba, Fujitsu and more — each optimised to rank for brand-specific search terms.

🔐

Trade Login & Account System

Trade portal with account creation, login, and trade-specific pricing — giving B2B customers a dedicated experience.

📍

Location Pages

Dedicated location pages built for London, Peterborough, and Kent — each targeting local search terms to capture customers across their service areas.

🔍

Full SEO Overhaul

Complete on-page SEO for all pages, local keyword targeting, Google Business Profile optimisation, and technical SEO fixes throughout the site.

📋

Enquiry & Quote Forms

Custom enquiry and quote request forms across key product and service pages — capturing leads 24/7 and routing them directly to the team.

🔄

Ongoing Monthly Management

Product updates and additions, security and plugin updates, SEO monitoring and improvements, and performance optimisation — every month, without fail.

The Results

From struggling online to dominating local search — with an ongoing partnership that keeps growing.

Page 1
Google rankings for all major keywords
10+
Brand category pages ranking in search
3
Location pages live and indexed (London, Peterborough, Kent)
2024
Ongoing retainer client — still managing today
✅ All major keywords now on Page 1 Google
✅ Complete website built from zero
✅ Trade portal live and operational
✅ 10+ brand category pages ranking
✅ Multiple location pages indexed
✅ Ongoing client since 2024

Need a website built from scratch with SEO that actually works?

We did it for Basildon ACR — we can do it for you.

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